Advertising (UK issued. before 1999)

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Bubbles : Early Advertising Art from A & F Pears, Ltd / Nov 1978 / Fontana / D4.72. Ill.(some col.). Paperback

Everything You Always Suspected Was True About Advertising But Were / Too Legal, Decent and Honest to Ask / Forrester, Martyn / Oct 1988 / Fontana / C8.96. n.e. Paperback

Advertising Graphics / Bockus, H.William / May 1979 / Collier Mac / M4.288. Ill. 3r.e. Cloth

Advertising Graphics / Bockus, H.William / Nov 1969 / Collier-Mac / lM4.276. Ill. Paperback

Advertising Graphics / Bockus, H.William / Jul 1974 / Collier-Mac / M4.288. Ill. Paperback

Planning the Advertising Campaign / Zif, J.J. etc. / Sep 1971 / Collier-Mac / D4.128. Ill. Paperback

Advertising in Business and Society / Weilbacher, William M. / Jun 1979 / Collier Mac / lM8.704. Cloth

Advertising / Weilbacher, William M. / Apr 1984 / Collier Mac / sR6.608. 2r.e.of "Advertising in Business and Society" Cloth

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Promise and the Product : 200 Years of American Advertising Posters / Margolin, Victor / Sep 1980 / Collier Mac / R6.160. Ill.(some col.). Cloth

Advertising: Its Role in Modern Marketing / Dunn, S.Watson etc. / Jan 1986 / Dryden P, US / C4.816. 6r.e. Cloth

Advertising: Its Role in Modern Marketing / Dunn, S.Watson etc. / Mar 1974 / Holt, R & W / R6.630. Ill.(some col.). Cloth

Advertising: Its Role in Modern Marketing / Dunn, S.Watson etc. / Jun 1978 / Holt, R & W / C4.650. Ill. 4r.e. Cloth

Advertising: Its Role in Modern Marketing / Dunn, S.Watson etc. / Instructors' Manual / Dec 1978 / Holt, R & W / M8. 4r.e. Paperback

Advertising and Marketing Communication Management: Text and Cases / Murphy, John H. / Jun 1993 / HBJ Dryden, US / 23cm.500. Cloth

Advertising: Its Role in Modern Marketing / Dunn, S.Watson etc. / May 1969 / Holt, R & W / D8.640. 2r.e. Cloth

Advertising: A Decision Making Approach / Patti, Charles H. / Feb 1988 / Holt, R & W / 23cm.123. Cloth

Advertising: Its Role in Modern Marketing / Dunn, S.Watson etc. / Nov 1993 / HBJ Dryden, US / 23cm.680. 8r.e. Cloth

Advertising, Competition and Consumer Behaviour / Fulop, Christina / Nov 1981 / Holt, R & W: Cassell / C4.192. Paperback

Economics of Advertising / Chiplin, Brian / Nov 1981 / Holt, R & W: Cassell / M8.128. 2r.e. Cloth

Advertising Works / v.1 Ed. S Broadbent / Jan 1981 / Holt, R & W: Cassell / D8.225. r.e. Paperback

Advertising Association Handbook / Bullmore, Jeremy J.D. / Jan 1983 / Holt, R & W: Cassell / D8.627. r.e. Paperback

Advertising Works / v.2 Ed. S Broadbent / Jan 1983 / Holt, R & W: Cassell / D8.270. Paperback

20 Case Histories in Advertising / May 1984 / Holt, R & W: Cassell / R6.256. Paperback

Advertising Policy and Practice / Driver, John C. / Sep 1984 / Holt, R & W: Cassell / suR8.166. Cloth

Advertising Works / v.3 Ed. C Channon / Apr 1985 / Holt, R & W: Cassell / D8.580. Paperback

Advertising Today and Tomorrow / Evans, William Arthur / Jul 1974 / Allen & U / sR8.224. 17ill. Cloth

Inside Retail Sales Promotion and Advertising / Spitzer, H. / Dec 1982 / Harper & Row / lM8.432. Cloth

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Common Sense in Advertising / Adams, Charles F. / Feb 1966 / McGraw / D8.200. Cloth

Advertising / Antrim, William H. / Sep 1970 / McGraw / R6.144. Ill. Paperback

Advertising Layout and Art Direction / Baker, Stephen / 1959 / McGraw / Marketing S / D8. Cloth

Systematic Approach to Advertising / Baker, Stephen / Jan 1979 / McGraw / D4.288. Cloth

Systematic Approach to Advertising Creativity / Baker, Stephen / Mar 1984 / McGraw / D4.280. Ill. Paperback

Handbook of Advertising Management / Barton, Roger / Jul 1970 / McGraw / D8.1120. Cloth

Advertising Agency Operations and Management / Barton, Roger / 1955 / McGraw / Marketing S / M8. Cloth

Media in Advertising / Barton, Roger / 1964 / McGraw / D8. Cloth

How to Write Advertising That Sells / Bedell, C. / 1952 / McGraw / M8. Cloth

Advertising Excellence / Bovee, Courtland L. etc. / Dec 1994 / McGraw / 23cm.704. Cloth

Cases in Advertising Management / Boyd, Harper W. etc. / 1964 / McGraw / Marketing S / M8. Cloth

Advertising in the Market Place / Burke, John D. / 1973 / McGraw / D8.448. Cloth

Advertising Copy and Communication / Dunn, S.Watson / 1956 / McGraw / Marketing S

How to Make Advertising Work / Durkee, B.R. / Apr 1967 / McGraw / M8.226. Cloth

Advertising: The Process and Practice / Engel, Jack / Jul 1980 / McGraw / C4.727. Ill.(some col.). Cloth

Modern Institutional Advertising / Flanagan, G.A. / Apr 1967 / McGraw / M8.288. Cloth

Corporate Advertising : The What, the Why and the How / Garbett, Thomas F. / Mar 1981 / McGraw / sR8.250. Ill. Cloth

Advertising / Hepner, H. / 1964 / McGraw / 4e. Cloth

Humour in Advertising / Herold, D. / 1963 / McGraw

Theory and Problems of Advertising / Holtje, Herbert / Sep 1978 / McGraw / Schaum's Outline S / 25cm.183. Ill. Paperback

How to be Your Own Advertising Agency / Holtje, Herbert / Aug 1981 / McGraw / suR8.215. d. Cloth

Businessman's Guide to Advertising and Sales Promotion / Lewis, Herschell Gordon / Jul 1974 / McGraw / D8.224. Cloth

Measuring Advertising Effectiveness / Lucas, D.B. / 1963 / McGraw / Marketing S / M8. Cloth

Motivation in Advertising / Martineau, P. / 1957 / McGraw / Marketing S / M8. Cloth

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Motivation in Advertising : Motives That Make People Buy / Martineau, Pierre / 1971 / McGraw / M8. Paperback

Industrial Advertising / Messner, Fred R. / 1963 / McGraw / Marketing S

Advertising: Managerial and Socioeconomic Aspects / Nicosia, Francesco N. / Sep 1974 / McGraw / M8.450. Paperback

Advertising Techniques and Consumer Fraud / Sellers, Nancy / Feb 1980 / McGraw / sD4.108. Ill. Paperback

Successful Advertising Management / Obermeyer, H. / Jun 1969 / McGraw / M8.256. Ill. Cloth

Maximarketing : New Direction in Advertising, Promotion and Marketing / Strategy / Rapp, Stan / Nov 1986 / McGraw / M8.278. Cloth

Successful Television and Radio Advertising / Seehafer, G.F. / 1959 / McGraw / Marketing S

Lifestyle and Event Marketing: Connecting with Your Customers in the / Post-advertising Age / Schreiber, Alfred C. / Feb 1994 / McGraw / 23cm.272. Cloth

Truth in Advertising / Weir, Walter / 1963 / McGraw

Advertising Services / Wray, Ralph D. / Feb 1979 / McGraw / 29cm.186. Ill. Paperback

Advertising / Wright, John S. / Jul 1971 / McGraw / Post4.832. 3r.e. Cloth

Advertising / Wright, John S. / Apr 1982 / McGraw / lM6.540. Ill. 5r.e.W.L.Winter & S.K.Zeigler Cloth

Speaking of Advertising / Wright, John S. / 1963 / McGraw / Marketing S / M8. Limp

Advertising at Work in the Modern Market Place / Oliver, Robert E. / Jan 1976 / McGraw / 23cm.173. 2r.e. Paperback

Successful Retailing Through Advertising / Lowe, Eric / Apr 1983 / McGraw / 23cm.184. Ill. Paperback

Advertising: What it is and How to Do it / White, Roderick / Dec 1983 / McGraw / M8.230. Ill. Paperback

Advertising / Wright, John S. / Dec 1983 / Tata McGraw, India / C4.545. Ill. Internat.5r.e. Paperback

Advertising Excellence / Bovee, Courtland L. etc. / Dec 1994 / McGraw / 23cm.704. Internat.e. Paperback

Contemporary Advertising / Bovee, Courtland L. / Dec 1996 / McGraw / 23cm.700. Internat.6r.e. Paperback

Cases in Advertising and Promotion Management / Quelch, John A. / Dec 1994 / McGraw / 23cm.848. Internat.4r.e. Paperback with disk

Advertising Communications and Promotion Management / Rossiter, John R. / Dec 1996 / McGraw / 23cm.672. Internat.2r.e.of "Advertising and Promotion Management" / Paperback

Advertising: Concepts and Strategies / Berkman, Harold W. / Jan 1987 / McGraw / 23cm.640. 2r.e. Cloth

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Advertising: What it is and How to Do it / White, Roderick / Jun 1988 / McGraw / 23cm.223. 30ill. 2r.e. Paperback

Practical Advertising and Publicity / Hart, Norman A. / Dec 1988 / McGraw / 24cm.245. 40ill. 2r.e. Cloth

Advertising Budget: Advertiser's Guide to Budget Determination / Broadbent, Simon / Jun 1989 / McGraw / 24cm.220. figs. n.e. Paperback

Advertising That Pulls Response / McCorkell, Graeme / Oct 1990 / McGraw / 23cm.352. Cloth

Marketing : Uses of Advertising / Lowndes, Douglas / Dec 1969 / Pergamon P / C8.152. Paperback

Marketing : Uses of Advertising / Lowndes, Douglas / Dec 1969 / Pergamon P / C8.152. Cloth

Advertising in the Twenty-first Century / Cowan, D.S. / Sep 1968 / Hutchinson / R8.112. d. Cloth

Effective Use of Advertising Media : A Practical Guide / Davis, Martyn P. / Feb 1981 / Business Bks / lM8.296. 3ill. Cloth

Effective Use of Advertising Media : A Practical Guide / Davis, Martyn P. / Feb 1981 / Business Bks / lM8.296. 3ill. Paperback

Spending Advertising Money / Broadbent, Simon / Jul 1984 / Business Bks / D8.384. 10ill. 4r.e.B.Jacobs Paperback

Leo Burnett Book of Advertising / Nov 1984 / Business Bks / C4.192. 41ill. Cloth

British Television Advertising / Sep 1986 / Hutchinson / M8.528. Ill.(some col.). Cloth

Do Your Own Advertising : The Guide for Everyone Who Runs a Small / Business / Crompton, Alastair / Apr 1987 / Hutchinson Business / D8.208. 43ill.(8col.). n.e. Paperback

Advertising for Account Handlers / Linacre, Nigel / Jul 1988 / Business Bks / lC8.192. Cloth

Advertising for Account Handlers / Linacre, Nigel / Jul 1988 / Business Bks / lC8.192. Paperback

Supply of Stockbrokers' Services in Relation to Restrictions on / Advertising / Aug 1976 / HMSO / Command 6571 / R8.62. Paperback

Supply of Veterinary Services in Relation to Restrictions on / Advertising / Aug 1976 / HMSO / Command 6572 / R8.75. Paperback

Supply of Accountancy Services in Relation to Restrictions on / Advertising / Aug 1976 / HMSO / Command 6573 / R8.108. Paperback

Use of the Word 'Natural' and Its Derivatives in the Labelling, / Advertising and Presentation of Food / Agriculture, Fish & Food, Min. of / Dec 1987 / HMSO / 25cm.14. Paperback

Food Advisory Committee Report on Its Review of Food Labelling and / Advertising 1990 / Agriculture, Fish & Food, Min. of / Dec 1991 / HMSO / 30cm.98. Paperback

Committee for Monitoring Agreements on Tobacco Advertising and / Sponsorship / Health, Dept. of / 7th Report / Aug 1994 / HMSO / 30cm.24. Paperback

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Effects on Advertising Revenues of Allowing Advertising on the BBC / Home Office / Jan 1986 / HMSO / R8.66. tabs. Paperback

Advertising / Central Youth Employment Executive / Nov 1970 / HMSO / Choice of Careers S / D8.28. Ill. 6e. Paperback

Buy and Build : Advertising Posters of the Empire Marketing Board / Public Record Office / Nov 1986 / HMSO / R8.iv,88. Col.ill. Paperback

Advertising and Public Relations in Britain / Information, Central Office of / Dec 1976 / HMSO / Ref. Pamphlet / R8.30. Paperback

Advertising and Public Relations / Careers & Occupational Information Centre / Jul 1978 / HMSO / Choice of Careers S / D8.44. Ill. 7e. Paperback

Transnational Corporations in Advertising / United Nations Centre on Transnational Corporations / Nov 1979 / HMSO / D4.62. Paperback

Language of Television Advertising / Geis, Michael L. / Sep 1982 / Academic P / M8.272. Ill. Cloth

Advertising Manager's Handbook / Bly, Robert W. / Dec 1992 / Prentice-Hall / 24cm.650. Cloth

Advertising Copywriting / Marra, James L. / Jan 1993 / Prentice-Hall / 23cm.240. Paperback

Advertising Management / Aaker, David A. / Nov 1991 / Prentice-Hall / 24cm.624. 4r.e. Paperback

Advertising: Principles and Practice / Wells, William etc. / Apr 1992 / Prentice-Hall / 22cm.732. 2r.e. Paperback

Advertising / Mandell, Maurice I. / Sep 1981 / Prentice-Hall / lF4.656. 3r.e. Cloth

Advertising / Mandell, M.I. / Aug 1968 / Prentice-Hall / C4.656. Cloth

Advertising / Mandell, Maurice I. / Jul 1984 / Prentice-Hall / sC4.689. 4r.e. Cloth

Advertising on Cable : A Practical Guide for Advertising / Barr, David Samuel / Mar 1985 / Prentice-Hall / 24cm.160. Cloth

Advertising: Principles and Practice / Wells, William etc. / Jan 1989 / Prentice-Hall / 24cm.756. Cloth

Advertising and Communications Management / Ray, Michael L. / Feb 1982 / Prentice-Hall / lM8.514. Cloth

Advertising: Principles and Practice / Wells, William etc. / Jan 1989 / Prentice-Hall / 28cm.614. n.e. Paperback

Advertising Management / Aaker, David A. / Aug 1975 / Prentice-Hall / Internat. S in Mgmt / M8.640. Cloth

Advertising Management / Aaker, David A. / Mar 1982 / Prentice-Hall / M8.560. 2r.e. Cloth

Advertising Management / Aaker, David A. / Jan 1987 / Prentice-Hall / lM8.560. 3r.e. Cloth

Advertising Management / Aaker, David A. / Jan 1987 / Prentice-Hall / lM8.560. 3r.e. Paperback

Advertising: Principles and Practice / Wells, William etc. / Jan 1992 / Prentice-Hall / 22cm.732. 2r.e. Cloth

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Advertising Procedure / Kleppner, Otto / Jul 1973 / Prentice-Hall / M8.672. 6r.e. Cloth

Advertising Procedure / Kleppner, Otto / Mar 1979 / Prentice-Hall / D6.630. 6r.e.N.Govani Cloth

Cases in Advertising and Communications Management / Greyser, Stephen A. / Aug 1990 / Prentice-Hall / 28cm.784. 3r.e. Cloth

Cases in Advertising and Communications Management / Greyser, Stephen A. / Oct 1991 / Prentice-Hall / 24cm.720. 3r.e. Paperback

Cases in Advertising and Communications Management / Greyser, Stephen A. / May 1972 / Prentice-Hall / M8.672. Cloth

Cases in Advertising and Communications Management / Greyser, Stephen A. / Jun 1981 / Prentice-Hall / M8.300. 2r.e. Cloth

Creative Advertising : Theory and Practice / Moriarty, Sandra E. / Feb 1986 / Prentice-Hall / suR8.384. Cloth

Creative Advertising : Theory and Practice / Moriarty, Sandra E. / Apr 1990 / Prentice-Hall / 23cm.480. 2r.e. Cloth

Kleppner's Advertising Procedure / Kleppner, Otto / Sep 1995 / Prentice-Hall / 24cm.700. 13r.e.T.Russell & W.R.Lane Paperback

Advertising Worldwide / Mooij, Marieke K.De / Feb 1994 / Prentice-Hall / 24cm.576. 2r.e.of "Advertising Worldwide: Concepts,Theories and / Practice of International,Multinational and Global Advertising" / Paperback

Executive's Guide to Marketing, Sales and Advertising Law / Hjelmfelt, David C. / Jan 1991 / Prentice-Hall / 24cm.350. Cloth

Advertising: Principles and Practice / Wells, William etc. / Dec 1995 / Prentice-Hall / 23cm.800. 3r.e. Paperback

Kleppner's Advertising Procedure / Kleppner, Otto / Sep 1995 / Prentice-Hall / 24cm.700. 13r.e.T.Russell & W.R.Lane Cloth

Handbook of Advertising Art Production / Schlemmer, Richard M. / Jun 1976 / Prentice-Hall / M8.277. 2r.e. Paperback

Handbook of Advertising Art Production / Schlemmer, Richard M. / Jun 1976 / Prentice-Hall / M8.277. 2r.e. Cloth

Handbook of Advertising Art Production / Schlemmer, Richard M. / Jun 1967 / Prentice-Hall / D8.285. Paperback

Handbook of Advertising Art Production / Schlemmer, Richard M. / Nov 1989 / Prentice-Hall / 23cm.304. 4r.e. Paperback

Advertising Worldwide: Concepts, Theories and Practice of / International, Multinational and Global Advertising / Mooij, Marieke K.De / Aug 1991 / Prentice-Hall / 18cm.400. Paperback

Kleppner's Advertising Procedure / Kleppner, Otto / Apr 1988 / Prentice-Hall / 26cm.686. 10r.e.of "Otto Kleppner's Advertising Procedure" / T.Russell,etc. Cloth

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Kleppner's Advertising Procedure / Kleppner, Otto / Jan 1988 / Prentice-Hall / C4.704. 10r.e.of "Otto Kleppner's Advertising Procedure" / T.Russell,etc. Paperback

Kleppner's Advertising Procedure / Kleppner, Otto / Jan 1993 / Prentice-Hall / 26cm.768. 12r.e.T.Russell & W.R.Lane Cloth

Kleppner's Advertising Procedure / Kleppner, Otto / Jan 1993 / Prentice-Hall / 26cm.768. 12r.e.T.Russell & W.R.Lane Paperback

Making of an Advertising Campaign / Niefeld, Jayne Sutter / Apr 1989 / Prentice-Hall / 28cm.128. Ill. Cloth

Making of Effective Advertising / Patti, Charles H. / Sep 1989 / Prentice-Hall / 24cm.176. Paperback

Management of Advertising / Simon, Julian L. / Sep 1971 / Prentice-Hall / M8.287. Paperback

Otto Kleppner's Advertising Procedure / Kleppner, Otto / Jan 1983 / Prentice-Hall / lM8.640. Ill. 8r.e.of "Advertising Procedure" Cloth

Otto Kleppner's Advertising Procedure / Kleppner, Otto / Jan 1986 / Prentice-Hall / R6.658. 9r.e.T.Russell & G.Verrill Cloth

Otto Kleppner's Advertising Procedure / Kleppner, Otto / Oct 1986 / Prentice-Hall / sC4.656. 9r.e.T.Russell & G.Verrill Paperback

Promotion: Advertising, Publicity, Personal Selling, Sales Promotion / Stanley, Richard E. / Apr 1982 / Prentice-Hall / M8.432. 2r.e. Cloth

Retail Advertising and Sales Promotion / Edwards, Charles M. / Mar 1981 / Prentice-Hall / 28cm.531. 4r.e. Cloth

Street-fighting : Low Cost Advertising/ Promotion Strategies for Your / Small Business / Slutsky, Jeff / Apr 1984 / Prentice-Hall / M8.240. Paperback

Tested Advertising Methods / Caples, John / Jun 1975 / Prentice-Hall / M8. 4r.e. Cloth

Winning Direct-response Advertising / Throckmorton, Joan / Aug 1986 / Prentice-Hall / D4.416. Cloth

" Cosmopolitan" Guide to Working in PR and Advertising / Hobsbawm, Julia / Oct 1996 / Penguin / 20cm.192. Paperback

Advertising / Pollard, Michael / Apr 1988 / Penguin / Self-starters S / C8.208. tabs. Paperback

Advertising / Longman, Kenneth A. / Mar 1971 / Harcourt Brace / M8.425. Cloth

Essentials of Advertising / Kaufmann, Louis / Jul 1980 / Harcourt Brace / R6.xiv,575. Ill.(some col.). Cloth

Ten Years of Advertising Media Research / Thomson Organization / May 1974 / Nelson / R6.464. Ill. Cloth

Packaging the Presidency : History and Criticism of Presidential / Campaign Advertising / Jamieson, Kathleen Hall / Feb 1985 / Oxf. UP(NY) / M8.518. 30ill. Cloth

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Advertising and Promotion Challenge: Vaguely Right or Precisely / Wrong? / Lodish, Leonard M. / Sep 1986 / Oxf. UP(NY) / Wharton Executive Library / D8.192. Ill.12tabs. Cloth

Packaging the Presidency : History and Criticism of Presidential / Campaign Advertising / Jamieson, Kathleen Hall / Jul 1989 / Oxf. UP(NY) / 21cm.xxvi,505. 61ill. n.e. Paperback

Packaging the Presidency : History and Criticism of Presidential / Campaign Advertising / Jamieson, Kathleen Hall / May 1992 / Oxf. UP(NY) / 21cm.xxiii,546. 66ill. 2r.e. Cloth

Packaging the Presidency : History and Criticism of Presidential / Campaign Advertising / Jamieson, Kathleen Hall / May 1992 / Oxf. UP(NY) / 21cm.xxiii,546. 66ill. 2r.e. Paperback

Television Advertising and Children / Young, Brian M. / Jan 1991 / Oxf. UP / 22cm.360. 9tabs. Cloth

Handbook for the Advertising Agency Account Executive / American Association of Advertising Agencies / Jun 1970 / Addison-Wesley / M8.524. Cloth

Handbook of Small Business Advertising / Anthony, M. / Jul 1981 / Addison-Wesley / D4.207. figs.tabs. Cloth

Mature Advertising : Handbook of Effectiveness in Print / Parker, Robert B. / Dec 1981 / Addison-Wesley / D4.176. 26ill. Cloth

Management of International Advertising : A Marketing Approach / Peebles, D.M. / Apr 1983 / Allyn & B / Post4.600. Cloth

But First These Messages.... : Selling of Broadcast Advertising / White, B. / Dec 1988 / Allyn & B / 23cm.450. Cloth

Advertising Law Handbook / Woolley, Diana / Feb 1974 / Business Bks / lM8.160. Cloth

Choosing and Using Advertising Agencies / Morgan, Eric Albert George / Oct 1974 / Business Bks / D8.176. Cloth

Advertising Law Handbook / Woolley, Diana / Dec 1976 / Business Bks / lM8.106. 2r.e. Cloth

Recruitment Advertising / Ray, Maurice Edward / Jan 1971 / Business Bks / R8.256. 67ill. Cloth

Spending Advertising Money / Broadbent, Simon / Jul 1979 / Business Bks / lC8.388. Ill. 3r.e. Paperback

Spending Advertising Money / Broadbent, Simon / Jul 1979 / Business Bks / lC8.386. Ill. 3r.e. Cloth

History of English Advertising / Elliott, Blanche B. / Business Bks / D8.224. 24ill. Cloth

Technical and Industrial Advertising and Marketing / Smith, Paul I.Slee / Business Bks / D8.272. Ill. Cloth

Profitable Small-budget Advertising / Perry, John / Business Bks / D8.208. Ill. Cloth

Television Advertising / Ingman, D. / Aug 1965 / Business Pubns / C4.395. Ill. Cloth

Assessing the Effectiveness of Advertising / Potter, Jack / Dec 1975 / Business Bks / D8.310. 22ill. Cloth

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Selection of Advertising Media / Hobson, John / Aug 1968 / Business Pubns / D8.218. Cloth

Spending Advertising Money : An Introduction to Media Planning, Media / Buying and the Uses of Media Research / Broadbent, Simon / Feb 1970 / Business Bks / D8.288. Cloth

Financial Advertising and Public Relations / Biddlecombe, Peter / Apr 1971 / Business Bks / lM8.368. 27ill. Cloth

Broadcast Advertising Copywriting / Hagerman, William L. / Oct 1989 / Focal P / 26cm.240. 10d. Paperback

Is There Any Hope for Advertising? / Gossage, Howard Luck / Apr 1987 / Univ. Illinois P / C4.211. Ill. Cloth

Advertising and the Public / Harris of High Cross, Ralph Harris / 1962 / Inst. of Econ. Affairs / D8.328. Cloth

Advertising Principles and Problems / Dirksen, Charles J. etc. / Dec 1977 / RD Irwin, US / M8.708. 5r.e. Cloth

Advertising Principles and Problems / Dirksen, Charles J. etc. / Dec 1983 / RD Irwin, US / M8.638. 6r.e. Cloth

Contemporary Advertising / Bovee, Courtland L. / Dec 1986 / RD Irwin, US / M8.696. 2r.e. Cloth

Advertising Media: A Managerial Approach / McGann, Anthony F. / Jan 1988 / RD Irwin, US / 24cm.464. 2r.e Cloth

Contemporary Advertising / Bovee, Courtland L. / Jan 1989 / RD Irwin, US / 26cm.736. 3r.e. Cloth

Introduction to Advertising and Promotion Management / Belch, George E. / Jan 1990 / RD Irwin, US / 28cm.776. Cloth

Contemporary Advertising / Bovee, Courtland L. / Dec 1991 / RD Irwin, US / 24cm.732. 4r.e. Cloth

Cases in Advertising and Promotion Management / Quelch, John A. / Feb 1991 / RD Irwin, US / 24cm.820.3r.e. Cloth

Introduction to Advertising and Promotion Management / Belch, George E. / Jan 1990 / RD Irwin, US / 28cm.776. Paperback

Introduction to Advertising and Promotion Management / Belch, George E. / Jan 1993 / RD Irwin, US / 28cm.864. 2r.e. Cloth

Advertising: The Marketing Approach / Paine, Michael C. / Nov 1968 / C Lockwood / D8.144. Paperback

Scientific Advertising / Hopkins, Claude C. / Feb 1968 / MacGibbon & K / D8.95. Cloth

Spot, The : Rise of Political Advertising on Television / Diamond, Edwin / Jul 1984 / MIT P / sD8.220. Cloth

Spot, The : Rise of Political Advertising on Television / Diamond, Edwin / Aug 1992 / MIT P / 24cm.432. Ill. 3r.e. Cloth

Spot, The : Rise of Political Advertising on Television / Diamond, Edwin / May 1986 / MIT P / D8.432. n.e. Paperback

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Production and Creativity in Advertising / Evans, Robin / Feb 1988 / Pitman / M8.224. Paperback

Dictionary of Advertising / Feb 1990 / Pitman / 19cm.192. Paperback

Advertising on Trial: Strategy for Agency Management in the 90's / Ring, Jim / Feb 1993 / Pitman / 23cm.224. 10ill. Cloth

Art in Advertising / Stone, David K. / Pitman / obC4.48. Ill. Paperback

Principles of Advertising / 1963 / Pitman / R8.xvi,560. figs. Cloth

Children's Television : An Analysis of Programming and Advertising / Barcus, F.Earle / Jul 1977 / Praeger / sR8.248. Cloth

Politics in Public Service Advertising on Television / Paletz, David L. etc. / May 1977 / Praeger / sR8.136. Cloth

Lettering for Advertising / Leach, Mortimer / 1956 / Van Nost. Reinhold / R4.240. 275ill. Cloth

World Graphic Design : Fifty Years of Advertising Art / Nov 1968 / Studio Vista / D4.176. Ill.(some col.). Cloth

Great American Blow-up : Puffery in Advertising and Selling / Preston, Ivan L. / Apr 1977 / Univ. Wisconsin P / M8.368. Cloth

Great American Blow-up : Puffery in Advertising and Selling / Preston, Ivan L. / Apr 1977 / Univ. Wisconsin P / M8.368. Paperback

Advertising / Chevallier, Sheila Malovany- / Oct 1980 / Cassell / lC8.128. 20ill. Paperback

World Advertising Review / 1986 Ed. P Kleinman / Sep 1986 / Cassell / D8.224. Cloth

World Advertising Review / 1988 / Jan 1988 / Cassell / D4. Col.ill. Cloth

How to Plan Advertising / Oct 1987 / Cassell / suR8.192. 63ill. Cloth

Advertising Works / v.4 Ed. C Channon / Sep 1987 / Cassell / R8.336. 125ill. Cloth

Getting Jobs in Advertising / Timber, Jenny / Jan 1989 / Cassell / 22cm.96. 30ill. Paperback

How to Plan Advertising / Nov 1989 / Cassell / 24cm.192. 67ill. n.e. Paperback

20 Advertising Case Histories / Oct 1989 / Cassell / 24cm.334 128ill. Paperback

Advertising Works / v.5 Ed. P Feldwick / Feb 1990 / Cassell / 24cm.400. 188ill. Cloth

European Advertising Strategies : The Profiles and Policies of / Multinational Companies Operating in Europe / Rijkens, Rein / Jan 1992 / Cassell / 24cm.224. 30ill. Cloth

World Advertising Review / 1990 Ed. P Kleinman / Nov 1989 / Cassell / 28cm.192. 430col.ill. Cloth

World Advertising Review / 1991 Ed. P Kleinman / Jan 1991 / Cassell / 28cm.192. Col.ill. Cloth

International Journal of Advertising Special Report : Impact of / Tobacco Advertising / May 1990 / Cassell / 24cm.96. Cloth

How to Plan Radio Advertising / Maitland, Iain / Jul 1996 / Cassell / Advertising Guides / 24cm.160. 12ill. Paperback

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How to Plan Press Advertising / Maitland, Iain / Jul 1996 / Cassell / Advertising Guides / 24cm.160. 44ill. Paperback

Handbook of American Popular Culture / v.2: Advertising, Best Sellers, Circus and Outdoor Entertainment, / Death in Popular Culture, Editorial Cartoons, Foodways, Games and / Toys, Historical Fiction, Occult and the Supernatural, Photography as / Popular Culture, Popular Architecture, Popular Religion and Theories / of Self-help, Romantic Fiction, Verse and Popular Poetry, Women in / Popular Culture / Jun 1980 / Greenwood Press, London / M8.424. Cloth

Whatever Happened to Madison Avenue? : Advertising in the '90's / Mayer, Martin / Aug 1991 / Little, Brown / 21cm.256. Cloth

Ogilvy on Advertising / Ogilvy, David / Sep 1983 / Pan Bks / C4.244. 200ill.(48col.). n.e. Paperback

Effective Advertising and Public Relations / Corke, Alison / Feb 1985 / Pan Bks / Breakthrough Bks / C8.128. Paperback

Advertising and Public Relations / Corke, Alison / Oct 1986 / Pan Bks / Management Gdes / sC8.160. Paperback

Confessions of an Advertising Man / Ogilvy, David / Jul 1987 / Pan Bks / C8.192. r.e. Paperback

Up the Agency : Snakes and Ladders of the Advertising Business / Mayle, Peter / Oct 1990 / Pan Bks / 22cm.128. Ill. Cloth

Advertising and Socialism / Hanson, Philip / Mar 1974 / Macmillan / D8.182. Cloth

Advertising: Its Place in Political and Managerial Economics / Reekie, W.Duncan / Mar 1974 / Macmillan / D8.173. Cloth

Advertising and Economic Behaviour / Cowling, Keith etc. / Dec 1975 / Macmillan / D8.210. Cloth

Economics of Advertising / Reekie, W.Duncan / Sep 1981 / Macmillan P / D8.216. Cloth

Introduction to Marketing, Advertising and Public Relations / Jefkins, Frank / Oct 1982 / Macmillan P / lC8.304. Ill. Cloth

Introduction to Marketing, Advertising and Public Relations / Jefkins, Frank / Oct 1982 / Macmillan P / lC8.304. Ill. Paperback

Macmillan Dictionary of Marketing and Advertising / Dec 1984 / Macmillan P / M8.218. figs.ch. Cloth

Complete Guide to Advertising / Douglas, Torin / Apr 1985 / Macmillan P / D4.224. Col.ill. Cloth

Macmillan Dictionary of Marketing and Advertising / Aug 1985 / Macmillan P / M8.224. figs.ch. n.e. Paperback

Introduction to Marketing, Advertising and Public Relations / Jefkins, Frank / Jan 1986 / Macmillan P / lC8.304. 2r.e. Paperback

Image Makers : Secrets of Successful Advertising / Meyers, William / Apr 1986 / Macmillan P / D8.288. Paperback

Effective Advertising and Public Relations / Corke, Alison / Jul 1988 / Macmillan Educ / Breakthrough Business Bks / C8.122. n.e. Paperback

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Introduction to Marketing, Advertising and Public Relations / Jefkins, Frank / Mar 1988 / Macmillan Publrs / D8.304. 3r.e. Paperback

Macmillan Dictionary of Marketing and Advertising / Aug 1990 / Macmillan Academic & Professional / 23cm.256. 2r.e. Cloth

Macmillan Dictionary of Marketing and Advertising / Aug 1990 / Macmillan Academic & Professional / 23cm.256. 2r.e. Paperback

Reading Development / Unit 11-12: Using and Abusing Literacy (Advertising and the Reader/ / The Reading Environment) / Feb 1978 / Open UP / Course PE231 / D4.100. Paperback

Business Economics / Unit 9: Product Differentiation and Advertising / Jan 1981 / Open UP / Course D324 / D4.56. Paperback

Advertising and Publicity / Chandor, Peter / 1950 / Hodder / Teach Yourself S / lF8.192. 28ill. Cloth

Advertising and Competition / Backman, Jules / Apr 1968 / Hodder / D8.256. Cloth

Advertising / McGregor, Eric / Apr 1971 / Hodder / Teach Yourself S / sC8.168. Ill. Cloth

Advertising / Fletcher, Winston / Jan 1978 / Hodder / C8.288. Ill. Paperback

Want Makers : Lifting the Lid Off the World of the Advertising / Industry / Clark, Eric / May 1988 / Hodder / lM8.416. Cloth

Looking into Advertising / Niven, Carol / Dec 1987 / Hodder Educ / Introducing Media Studies S / 25cm.48. Ill. Paperback

Want Makers : Lifting the Lid Off the World of the Advertising / Industry / Clark, Eric / Aug 1989 / Hodder / Coronet Bks / 18cm.608. n.e. Paperback

Managing the Advertising Process / Kennedy, Sherril H. / Mar 1976 / Saxon Ho / M8.296. 21figs.14tabs. Cloth

Measuring the Effect of Advertising / Corkindale, David R. / Mar 1976 / Saxon Ho / M8.260. 18figs.53tabs. Cloth

Illustration for Advertising / Ward, Dick / May 1988 / Macdonald Orbis / sD4.160. 450ill.(200col.). Cloth

Photography for Advertising / Ward, Dick / Oct 1989 / Macdonald Orbis / 28cm.160. 230col.ill. Cloth

Retail Advertising / Haight, William H. / Sep 1976 / General Learning P / M8. Cloth

Advertising: Mass Communication in Marketing / Littlefield, James E. / 1970 / Houghton Mifflin / M6.544. 3r.e. Cloth

Law of Advertising / Leaper, W.J. / 1961 / Butterworth / 2e. Cloth

Guide to Advertising Studies / Faichney, H.Q. / 1949 / Butterworth

Advertising Administration / Lane, F.B. / Aug 1968 / Butterworth / D8.246. 5r.e.N.T.Sandbrook & L.Livesey Cloth

Advertising Media and Campaign Planning / Swindells, A.P.F. / Oct 1966 / Butterworth / D8.371. Cloth

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Social Communication in Advertising : Persons, Products and Images of / Well Being / Leiss, William etc. / Feb 1991 / Routledge / 22cm.340. 48ill.d. 2r.e. Paperback

Discourse of Advertising / Cook, Guy / Nov 1992 / Routledge / Interface S / 23cm.242. 40ill. Cloth

Consumerist Manifesto : Advertising in Postmodern Times / Davidson, Martin P. / Jul 1992 / Routledge / Comedia S / 22cm.224. Ill. Cloth

Advertising International: The Privatisation of Public Space / Mattelart, Armand / Oct 1991 / Routledge / 23cm.256. Cloth

Social Communication in Advertising : Persons, Products and Images of / Well Being / Leiss, William etc. / Jul 1986 / Methuen & Co / lM8.352. Paperback

Economic Implications of Advertising / Firestone, O.J. / Nov 1968 / Methuen / F8.210. Paperback

Advertising as Communication / Dyer, Gillian / Nov 1982 / Methuen / C8.140. Paperback

Advertising as Communication / Dyer, Gillian / Nov 1982 / Methuen & Co / C8.140. Cloth

Solicitor's Guide to Advertising and Publicity / Professional Connection / Apr 1985 / Sweet & M / M8. Paperback

Advertising Law in the European Union / Davis, Stuart / Sep 1997 / Sweet & M / 23cm.330. Cloth

Media in Action / Foreman, Susannah Louise / Advertising / Dec 1991 / Heinemann Children's Reference / 27cm.32. Col.ill. Paperboards

Media in Action / Foreman, Susannah Louise / " Newspapers" , " Advertising" , " Books" , " Television" / Dec 1991 / Heinemann Children's Reference / 27cm. Col.ill. Paperboards 1 each of 4 titles

Mirror Makers : History of American Advertising / Fox, Stephen / Jun 1990 / Heinemann / 24cm.416. Paperback

Advertising: Reflections of a Century / Sep 1982 / Heinemann / R4.340. Ill.(some col.). Cloth

Advertising in Britain: A History / Nevett, T.R. / Feb 1982 / Heinemann / M8.256. Ill.(some col.). Cloth

Practice of Advertising / Jun 1978 / Heinemann / R8.224. Paperback

Career in Marketing, Advertising and Public Relations / Hart, Norman A. / Jun 1981 / Heinemann / D8.192. Paperboards

Practice of Advertising / Sep 1983 / Heinemann / M8.224. 2r.e. Paperback

Case Studies in Marketing, Advertising and Public Relations / McIver, Colin / Mar 1984 / Heinemann / M8.240. Paperback

Secrets of Successful, Low-budget Advertising / Quinn, Patrick / Apr 1987 / Heinemann / lC8.240. 15ill. Cloth

Secrets of Successful, Low-budget Advertising / Quinn, Patrick / Apr 1988 / Heinemann Professional / M8.240. 15ill. n.e. Paperback

Fundamentals of Advertising / Wilmshurst, John / Mar 1985 / Heinemann / M8.272. Cloth

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Advertising Made Simple / Jefkins, Frank / Jun 1982 / Heinemann / Made Simple Bks / D8.219. n.e. Paperback

Hidden Myth : Structure and Symbolism in Advertising / Leymore, Varda Langholz / Apr 1975 / Heinemann Educ / D8.xi,208. 6figs. Cloth

Advertising / Savage, Eric / Apr 1971 / Heinemann Educ / Stud. in Brit. Econ / C8.101. Ill.d. Paperback

Art of Creative Advertising / Antebi, Michael / 1969 / Van Nost. Reinhold / M4.240. 400ill. Cloth

Lettering for Advertising / Leach, Mortimer / Apr 1975 / Van Nost. Reinhold / D4.228. 275ill. n.e. Paperback

Modern Advertising Skills / King, Francis S. / Oct 1983 / Van Nost. Reinhold / D4.248. Cloth

Advertising Cost Control Handbook / Riso, Ovid / Jun 1973 / Van Nost. Reinhold / M8.416. Cloth

American Streamline : Handbook of Neon Advertising Design / Stern, Rudi / Oct 1984 / Van Nost. Reinhold / D4.160. Ill. Paperback

Advertising Planning: Mathematical Models in Advertising Media / Planning / Gensch, D.H. / Jul 1973 / Elsevier / M8.xi,176. 19ill.14tabs. Cloth

European Regulation of Advertising : Supranational Regulation of / Advertising in the European Economic Community / Rijkens, Rein / Nov 1986 / North-Holland Pub. Co / M8.xxxiv,376. Cloth

Advertising, the Uneasy Persuasion: Its Dubious Impact on American / Society / Schudson, Michael / Jan 1987 / Basic Bks / lC8.288. Paperback

Dictionary of Marketing and Advertising / Rosenberg, Jerry M. / Mar 1995 / Wiley / 23cm.384. Paperback

Risk-free Advertising : How to Come Close to it / Wademan, Victor / Nov 1977 / Wiley / sR8.160. Ill. Cloth

Advertising / Bolen, William H. / Mar 1981 / Wiley / Marketing S / R6.524. Ill. Cloth

Advertising: A Behavioural Approach for Managers / Faison, Edmund Winston Jordan / Apr 1980 / Wiley / sC4.798. Ill. Cloth

Money-making Advertising : A Guide to Advertising That Sells / Wademan, Victor / Apr 1981 / Wiley / lM8.158. Ill. Cloth

/ Advertising: A Behavioural Approach for Managers / Faison, Edmund Winston Jordan / Mar 1980 / Wiley / D4.268. Ill. Paperback

Advertising / Bolen, William H. / Tchrs' / Feb 1981 / Wiley / Marketing S / D4.170. Ill. Paperback

Successful Advertising for Small Businesses / Berke, Conrad / Sep 1996 / Wiley / "Entrepreneur Magazine" Small Business S / 24cm.214. Ill. Cloth

Introduction to Advertising / Cohen, Dorothy / Nov 1972 / Wiley / Marketing S / M8.700. Ill. Cloth

Do-it-yourself Advertising : How to Produce Great Ads, Brochures, / Catalogs, Direct Mail and Much More / Hahn, Fred E. / Mar 1993 / Wiley / Wiley Small Business S / 23cm.288. Cloth

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Do-it-yourself Advertising : How to Produce Great Ads, Brochures, / Catalogs, Direct Mail and Much More / Hahn, Fred E. / Mar 1993 / Wiley / 23cm.288. Paperback

Quantitative Theories in Advertising / Rao, Ambar Gopal / Jul 1970 / Wiley / ORSA S / M8.116. Ill. Cloth

Advertising / Bolen, William H. / May 1984 / Wiley / sR6.668. Ill. Internat.2r.e. Paperback

Building the Dynamic Law Practice : Strategic Marketing, Advertising / and Public Relations for Attorneys / Goldstein, Arnold S. / Oct 1987 / Wiley / M8.328. Ill. Cloth

Advertising / Bolen, William H. / Apr 1984 / Wiley / sR6.668. Ill. 2r.e. Cloth

Profitable Methods for Small Business Advertising / Gray, Ernest / Mar 1984 / Wiley / lM8.308. Ill. Cloth

How Advertising is Written - and Why / Glim, Aesop / Dover Pubns / D8.150. Paperback

Copy - the Core of Advertising / Glim, Aesop / Dover Pubns / D8.270. Paperback

Advertising / Jefkins, Frank / Mar 1973 / WH Allen / Made Simple S / D8.331. Cloth

Advertising / Jefkins, Frank / Mar 1973 / WH Allen: Heinemann / Made Simple Bks / D8.331. Paperback

Advertising Inside Out / Kleinman, Philip / Feb 1977 / WH Allen / D8.247. Cloth

Coming Next Week : Pictorial History of Film Advertising / Sweeney, Russell C. / Mar 1974 / AS Barnes, NY / D4.304. 500ill. Cloth

International Survey of Press Advertising / Oct 1966 / Thames & H & Deutsch / Visual Comm. S / D4.154. 340ill. Cloth

Advertising Photography / Salomon, Allyn / Jul 1982 / Thames & H / D4.176. 115ill.(85col.). Cloth

Advertising the American Dream: Making Way for Modernity, 1920-40 / Marchand, Roland / Nov 1985 / Univ. California P / C4.464. 208ill.(13col.). Cloth

Interplay of Influence : Mass Media and Their Publics in News, / Advertising, Politics / Jamieson, Kathleen Hall / Jan 1983 / Wadsworth Pub. Co / M8.300. Paperback

Interplay of Influence : Mass Media and Their Publics in News, / Advertising, Politics / Jamieson, Kathleen Hall / Jan 1988 / Wadsworth Pub. Co / 23cm.290. 2r.e. Paperback

Creative Strategy in Advertising / Jewler, A.Jerome / Mar 1989 / Wadsworth Pub. Co / 23cm.350. 3r.e. Paperback

/ Basic Advertising / Jugenheimer, Donald W. / Apr 1991 / Wadsworth Pub. Co / 23cm. Internat.e. Paperback

Advertising and Displaying Merchandise / Samson, Harland E. / 1967 / South-western Pub. Co, US / D8.218. Paperback

Advertising: Planning, Implementation and Control / Wylen, David W. / Aug 1975 / South-western Pub. Co, US / M8.600. Cloth

Advertising: Planning, Implementation and Control / Wylen, David W. / Aug 1975 / South-western Pub. Co, US / M8.600. Paperback

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Basic Advertising / Jugenheimer, Donald W. / Instructors' Manual / Jun 1993 / South-western Pub. Co, US / 23cm. Paperback

Advertising in Contemporary Society: Perspectives Toward / Understanding / Rotzoll, K.B. etc. / Mar 1990 / South-western Pub. Co, US / 23cm.208. 2r.e. Paperback

Advertising: Planning, Implementation and Control / Nylen, David W. / Apr 1993 / South-western Pub. Co, US / 23cm.700. 4r.e. Cloth

Advertising / O'Guinn, Thomas / Nov 1996 / South-western Pub. Co, US / 26cm.769. Cloth

One Off : Story of an Advertising Man / Johnson, T.E. / Jun 1973 / Transworld / Carousel Bks / sC8.144. Ill. 4CDE. n.e. Paperback

What's in a Name? : Advertising and the Concept of the Brand / Jones, John Philip / Sep 1986 / Gower Pub. Co / lM8.320. Cloth

Soviet Advertising Posters, 1917-22 / Lyakov, V. / May 1973 / Soviet Arts, Moscow / R6.126. 116ill.(some col.). Paperboards

Source Book of French Advertising Art / Zucker, Irving / Nov 1966 / Faber / D4.256. Ill. Cloth

Close Look at Advertising / Hildick, E.W. / Feb 1969 / Faber / lC8.144. 10ill. Cloth

Advertising Today / Johnson, J.Douglas / Apr 1979 / Science Research Associates / D4.396. Cloth

Confessions of an Advertising Man / Ogilvy, David / 1964 / Longman / D8. Cloth

150 Careers in Advertising / Mann, Patricia / Jun 1971 / Longman Young Bks / D8.x,192. Cloth

150 Careers in Advertising / Mann, Patricia / Jun 1971 / Longman Young Bks / D8.x,192. Paperback

Marketing and Advertising / Snell, M. / Aug 1979 / Longman / M6.48. Ill. Paperback

Advertising / Thomas, Denis / Jan 1970 / Longman / Key Discussion Bks / M6.32. Ill. 2r.e. Paperback

Advertising / Hancock, Alan / Aug 1965 / Longman / F4.68. 4pl. Cloth

Business of Advertising / Jones, Robert William / Nov 1974 / Longman / C8.vi,162. Ill.d. Cloth

Creative Advertising / Bernstein, David / Aug 1974 / Longman / C8.x,304. Ill. Cloth

English in Advertising : Linguistic Study of Advertisement in Great / Britain / Leech, Geoffrey / May 1966 / Longman / Eng. Lang. S / D8.224. Ill. Cloth

Association of Fashion, Advertising and Editorial Photographers / Awards / 1988 / Apr 1988 / Brit. Media Pubns / 8.5" x 8.5".180. Paperboards

Association of Fashion, Advertising and Editorial Photographers / Awards / 1989 / Feb 1989 / Brit. Media Pubns / 22cm x 22cm.178. Paperboards

Advertiser's Annual / 1990-91, v.1: Advertising Planner Ed. J Lewis / Jan 1991 / Reed Information Services / 22cm.xii,565. Paperback

Language of Advertising / Vestergaard, Torben / Apr 1985 / Blackwell / M8.182. 42ill. Cloth

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Language of Advertising / Vestergaard, Torben / Apr 1985 / Blackwell / M8.182. 42ill. Paperback

" Economist" Pocket Guide to Advertising / King, Sally / Apr 1989 / Blackwell / 22cm.224. Ill. Cloth

Advertising and Free Speech / Hyman, Allen / Jan 1978 / Lexington Bks, US / M8.128. Cloth

Effects of Television Advertising on Children: Review and / Recommendations / Adler, Richard / Jul 1980 / Lexington Bks, US / R8.384. 3figs.34tabs. Cloth

Sex Stereotyping in Advertising / Courtney, Alice A. / Aug 1983 / Lexington Bks, US / lM8.258. 7tabs. Cloth

Advertising and Consumer Psychology / Percy, Larry / Oct 1983 / Lexington Bks, US / sR8.428. figs.tabs. Cloth

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What's in a Name? : Advertising and the Concept of the Brand / Jones, John Philip / Dec 1986 / Lexington Bks, US / 23cm.320. n.e. Paperback

How Much is Enough? : Getting the Most from Your Advertising Dollar / Jones, John Philip / Jun 1992 / Lexington Bks, US / 24cm.288. 10ill. Cloth

That's Our New Advertising Campaign? / Wasserman, Dick / Apr 1991 / Lexington Bks, US / 23cm.208. n.e. Paperback

So You Want to be in Advertising / Caffrey, E. / Feb 1988 / Simon & Schuster / lC8.192. 8ill. Paperback

Advertising and Promotion for Retailers / Jacobs, Laurence W. / Dec 1972 / Scott Foresman / M8.248. Ill. Paperback

Advertising / Runyon, Kenneth E. / Feb 1984 / Merrill / D4.736. Ill.(some col.). 2r.e. Cloth

Design of Advertising / Nelson, Roy Paul / Feb 1989 / WC Brown, US / 29cm.464. 6r.e. Cloth

Advertising Today / Jefkins, Frank / Mar 1971 / Internat. Textbook / M8.464. Cloth

Advertising Today / Jefkins, Frank / Dec 1972 / Intertext / M8.464. n.e. Paperback

Advertising Research / Cannon, Tom / 1973 / Internat. Textbook / M8. Cloth

Advertising: The Economic Implications / Cannon, Tom / 1974 / Internat. Textbook / M8. Cloth

Advertising Today / Jefkins, Frank / Feb 1977 / Internat. Textbook / M8.320. Ill. 2r.e. Cloth

Advertising Today / Jefkins, Frank / Feb 1977 / Internat. Textbook / M8.320. Ill. 2r.e. Paperback

Dictionary of Marketing, Advertising and Public Relations / Sep 1983 / Internat. Textbook / M8.320. Cloth

Advertising Today / Jefkins, Frank / Jan 1984 / Internat. Textbook: Kluwer Academic Publishers / M8.320. 12ill. 3r.e. Paperback

Advertising Fundamentals / Burton, Philip Ward / Oct 1970 / Internat. Textbook / lM8.770. Cloth

Look at Advertising / Marland, Michael / 1967 / Chatto Educ / R6.13. 40ill. in wallet

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Question of Advertising / Marland, Michael / Nov 1974 / Chatto Educ / D4.68. 86ill. Paperback

Joanna in Advertising / Dawson, S. / 1958 / Chatto / Career Novels / C8.144. 4E. Cloth

Images of Woman : Advertising in Women's Magazines / Millum, Trevor / May 1975 / Chatto / D8.208. Ill. Cloth

History of British Advertising Agencies, 1875-1939 / Treasure, John / Jun 1977 / Scot. Academic P / D8.20. Paperback

Images Incorporated : Advertising as Industry and Ideology / Sinclair, John / Oct 1987 / Croom Helm / M8.224. Cloth

Advertising Agency/ Client Relationships / Michell, P. / Jan 1988 / Croom Helm / D8.256. Cloth

Images Incorporated : Advertising as Industry and Ideology / Sinclair, John / Feb 1988 / Croom Helm / M8.224. Paperback

Advertising / Nicholl, David Shelley / Jul 1973 / Macd & E / D8.196. 10ill. Cloth

Advertising: Its Purpose, Principles and Practice / Nicholl, David Shelley / Mar 1978 / Macd & E / D8.240. 7ill. 2r.e. Paperback

Advertising / Jefkins, Frank / May 1985 / Macd & E / Handbk. S / D8.256. Paperback

Advertising / Jefkins, Frank / May 1991 / Pitman / M & E Handbook S / 22cm.256. 2r.e. Paperback

Advertising / Jefkins, Frank / Aug 1994 / Pitman / M & E Handbook S / 22cm.384. 3r.e. Paperback

Advertising Law / Lawson, R.G. / Oct 1978 / Macd & E / D8.400. Cloth

Do Your Own Advertising : The Guide for Everyone Who Runs a Small / Business / Crompton, Alastair / Jun 1991 / Business Bks / 22cm.192. n.e. Paperback

Effective Use of Advertising Media : A Practical Approach / Davis, Martyn P. / Jul 1992 / Century Business / 23cm.288. 4r.e.of "Effective Use of Advertising Media: A Practical / Handbook" Paperback

How to Capture the Advertising High Ground / Fletcher, Winston / Sep 1994 / Century Business / 24cm.229. Cloth

Publicite, La : Language of Advertising / Wieland, T. / Jan 1978 / E Arnold / D8.48. Limp

Advertising / Thom, Vivien / Dec 1980 / E Arnold / Imp8. Paperback

Advertising / Preston, Gillian / Nov 1971 / Batsford / Past-into-present S / C4.96. 65ill. Cloth

Fashion Drawing for Advertising / Ireland, Patrick John / Aug 1974 / Batsford / C4.128. 130ill. Cloth

Career in Advertising and Public Relations / Whiteaker, Stafford / Aug 1986 / Batsford / D8.112. 10ill. Paperboards

Decoding Advertisements : Ideology and Meaning in Advertising / Williamson, Judith / Feb 1978 / M Boyars / Open Forum S / D6.180. 120ill. Cloth

Advertising Art: Time and Money Saving Tricks of the Trade / Hinwood, Tony / Oct 1973 / David & C / D6.160. 85ill. Cloth

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Any Colour So Long as it's Black : First Fifty Years of Automobile / Advertising / Roberts, Peter / Oct 1976 / David & C / R4.144. 150ill.(75col.). Cloth

Gentle Art of Advertising / Robinson, W.Heath / Sep 1979 / Duckworth / D8.96. Ill. Cloth

Gentle Art of Advertising / Robinson, W.Heath / Jun 1982 / Duckworth / Postfol.90. Ill. n.e. Paperback

Social Studies Topics / Advertising (T Cox) / Dec 1976 / Holmes McDougall / D4.16. Ill. Paperback

Tax on Advertising? / Corden, M. / 1961 / Fabian Soc / D8.40. Paperback

Advertising and Public Relations / Feb 1972 / Univ. London / Careers for Graduates S / D8.20. Paperback

Advertising / Nov 1975 / Univ. London / Careers for Graduates S / D8. 2r.e. Paperback

Advertising and the Community / Sep 1968 / Manchester UP / D8.245. Cloth

Advertising and Public Relations / Smith, Alexa / Nov 1970 / Cornmarket P / Your Career S / sC8.62. 4ill. Paperback

Advertising for the Advertiser: A Client's Guide / Webster, Eric / Aug 1969 / J Murray / D8.185. Cloth

Economics of Advertising / Schmalensee, Richard L. / Jul 1972 / North-Holland Pub. Co / Contrib. to Econ. Anal / sR8.xiii,312. Cloth

Advertising, Competition and Market Conduct in Oligopoly Over Time / Lambin, Jean-Jacques / Jan 1976 / North-Holland Pub. Co / Contrib. to Econ. Anal / M8.x,312. 204tabs. Cloth

Permissible Lie : Inside Truth About Advertising / Baker, Samm Sinclair / Jun 1969 / P Owen / D8.236. Cloth

What Advertising is / Oct 1972 / Pelham Bks / D8.178. 5ill. Cloth

Bluff Your Way in Advertising / Sullivan, Eugene / Jan 1971 / Wolfe Pub / Bluffer's Gdes / C8.64. Paperback

How to Do Your Own Advertising : Secrets of Successful Sales / Promotion / Bennie, Michael / Nov 1989 / Northcote Ho. Publrs: How To Books / 22cm.144. 12ill. Paperback

Do it Yourself Advertising : A Complete Action Guide / Brewer, Roy / Jul 1991 / Kogan Page / 22cm.144. Ill. Paperback

Total Quality Marketing : What Has to Come Next in Sales, Marketing / and Advertising / Robinson, John Fraser- / Apr 1991 / Kogan Page / 23cm.260. Cloth

Great Advertising Campaigns : How They Achieve Both Creative and / Business Objectives / Ind, Nicholas / Apr 1993 / Kogan Page / 23cm.224. Cloth

Talk is Cheap : Promoting Your Business Through Word of Mouth / Advertising / Harris, Godfrey / Jul 1992 / Kogan Page / 22cm.176. Ill. Paperback

Handbook of European Advertising : Media Planning, Marketing Analysis / and Country-by-country Profiles / Bennett, Roger / Jan 1993 / Kogan Page / 23cm.416. Cloth

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Careers in Marketing, Advertising and Public Relations / Hird, Caroline / Dec 1993 / Kogan Page / Kogan Page Careers S / 22cm.96. 5r.e.of "Careers in Marketing,Public Relations and / Advertising" by Felicity Taylor Paperback

How to Produce Successful Advertising / Farbey, David / Jul 1994 / Kogan Page / Marketing Skills S / 22cm.160. Ill. Paperback

Total Quality Marketing : What Has to Come Next in Sales, Marketing / and Advertising / Robinson, John Fraser- / Mar 1994 / Kogan Page / 23cm.248. n.e. Paperback

Handbook of European Advertising : Media Planning, Marketing Analysis / and Country-by-country Profiles / Bennett, Roger / Sep 1994 / Kogan Page / 23cm.412. n.e. Paperback

Advertising / Dade, Bob / Mar 1991 / F Watts / Finding Out About S / 30cm.32. Paperboards

Advertising / Lusted, David / Jan 1991 / Wayland / Points of View S / 26cm.48. 50ill.(some col.). 4E. Paperboards

Advertising / Mann, Brenda / Sep 1993 / Wayland / Media Watch S / 25cm.48. 40ill. 4E. Paperboards

Practice of Advertising / Dec 1990 / Butterworth-Heinemann / 23cm.224. 3r.e. Paperback

Advertising Made Simple / Jefkins, Frank / Jun 1992 / Butterworth-Heinemann / Made Simple Books / 22cm.408. 13ill. 5r.e. Paperback

Rebels and Colleagues : Advertising and Social Change in French / Canada / Elkin, Frederick / Aug 1973 / McGill-Queen's UP / lM8.240. Ill. Cloth

Broadcast Advertising in Canada / Firestone, O.J. / Dec 1966 / Univ. Ottawa P / 24cm.320. Paperback

Lionel / v.6: Advertising and Art / Jun 1994 / Chilton Book Co, US / 23cm.176. Col.ill. Paperback

Mass Communications Dictionary: Reference Work of Common / Terminologies for Press, Print, Broadcast, Film, Advertising and / Communications Research / Dec 1987 / Philosophical Lib, US / 25cm.393. n.e. Cloth

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Advertising and Social Change / Berman, Ronald / Dec 1981 / Sage Pubns / D8.144. Cloth

Advertising and Social Change / Berman, Ronald / Dec 1981 / Sage Pubns / D8.144. Paperback

Promotional Culture : Advertising, Ideology and Symbolic Expression / Nov 1991 / Sage Pubns / Theory, Culture & Society S / 22cm.224. Cloth

Advertising Career Directory / Oct 1992 / Visible Ink Press, US / Career Advisory S / 25cm. 5r.e.B.J.Morgan Paperback

Art of Advertising / Lois, George / Sep 1977 / Abrams / 12" x 12.5".336. 359ill.(190col.). Cloth

Art of Persuasion : History of Advertising Photography / Sobieszek, Robert A. / May 1988 / Abrams / M4.208. 187ill. Cloth

Culture and the Ad : Exploring Otherness in the World of Advertising / O'Barr, William M. / Aug 1994 / Westview P, US / 25cm.240. Cloth

How Industrial Advertising and Promotion Can Increase Marketing Power / Grosse, W.H. / Aug 1973 / Amer. Management Assn / sR8.141. Cloth

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Advertising: Pure and Simple / Seiden, Hank / Mar 1977 / Amer. Management Assn / D8.197. Cloth

27 Most Common Mistakes in Advertising / Benn, Alec / May 1979 / Amer. Management Assn / M8.156. Cloth

Building a Successful Professional Practice with Advertising / Braun, Irwin / Jan 1982 / Amer. Management Assn / M8.256. Cloth

Romancing the Brand : Power of Advertising and How to Use it / Martin, David N. / Aug 1989 / Amer. Management Assn / 25cm.288. 50ill. Cloth

Advertising: Pure and Simple / Seiden, Hank / Jan 1982 / Amer. Management Assn / C8.206. n.e. Paperback

27 Most Common Mistakes in Advertising / Benn, Alec / Jan 1982 / Amer. Management Assn / M8.176. n.e. Paperback

Advertising and Society / Dec 1974 / New York UP / M8.189. Cloth

Advertising and Society / Dec 1974 / New York UP / M8.189. Paperback

Advertising Management and the Business Publishing Industry / Greco, Albert N. / Oct 1991 / New York UP / 23cm.320. Cloth

Advertising Management and the Business Publishing Industry / Greco, Albert N. / Oct 1991 / New York UP / 23cm.320. Paperback

Effective Chemical Marketing, Advertising and Promotion : A Practical / Guide to the Chemical Marketing Professional / Hart, Roger J. / Jan 1984 / Noyes Data Corpn, US / lM8.121. Cloth

Advertising: Its Cultural and Political Effects / Buzzi, Giancarlo / Feb 1969 / Univ. Minnesota P / lC8.156. Cloth

How to Make Money in Advertising Photography / Hammond, Bill / Jun 1976 / Amphoto / D4.160. 99ill.(23col.). Cloth

Advertising Photography / Salomon, Allyn / Jul 1984 / Amphoto / M4.176. 115ill.(85col.). Cloth

Advertising Photography / Salomon, Allyn / Jun 1988 / Amphoto / M8.176. 102ill.(76col.). 2r.e. Paperback

How to Get Big Results from a Small Advertising Budget / Smith, Cynthia S. / Dec 1991 / Carol Publishing Group, US / 21cm.192. 10ill. Paperback

Selling America: Puns, Language and Advertising / Monnot, Michel / Jan 1983 / Univ. P of America / M8.134. Cloth

Selling America: Puns, Language and Advertising / Monnot, Michel / Jan 1983 / Univ. P of America / M8.134. Paperback

Careers with an Advertising Agency / Storms, Laura / Jan 1985 / Lerner, US / 7.5" x 7.5".36. Col.ill. 4CDE. Paperboards

Advertising Agency and Studio Skills: A Guide to the Preparation of / Art and Mechanicals for Reproduction / Cardamone, Tom / Apr 1983 / Watson-Guptill, NY / M8.160. 250ill. 3r.e. Cloth

Advertising Layout Techniques: A Step-by-step Guide for Print and TV / Borgman, Harry / Aug 1983 / Watson-Guptill, NY / D4.144. 176ill.(44col.). Cloth

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Advertising Layout Techniques: A Step-by-step Guide for Print and TV / Borgman, Harry / Sep 1988 / Watson-Guptill, NY / D4.144. 176ill.(44col.). n.e. Paperback

Advertising / Frey, Albert Wesley / 1970 / Ronald P, US / C4.594. 4r.e. Cloth

Advertising Management / Wedding, Nugent / Dec 1962 / Ronald P, US / M8.629. Cloth

Advertising's Role in Society / Wright, John S. / Feb 1976 / West Pub. Co, US / R8.522. 20tabs. Paperback

Advertising Writing / Hafer, W.Keith / May 1980 / West Pub. Co, US / D4.296. 52ill. Cloth

How to Sell Radio Advertising / Willing, S. / Feb 1971 / TAB Bks, US / D8.320. Cloth

Promotional and Advertising Copywriter's Handbook / Ris, Thomas F. / Dec 1971 / TAB Bks, US / D8.64. Paperback

Retail Advertising Design / Clip Away / Jul 1991 / TAB Bks, US / 23cm.208. Paperback

Radio Advertising: How to Sell it and Write it / Robinson, Sol / Aug 1974 / TAB Bks, US / D8.228. Cloth

My First 65 Years in Advertising / Sackheim, M. / Dec 1975 / TAB Bks, US / D8.210. Paperback

Financial Services Marketing: Proven Techniques for Advertising, / Direct Mail and Telemarketing / Beitman, Hartford / Jun 1990 / TAB Bks, US / 23cm.272. 90ill. Cloth

Advertising / Norris, James Sanford / Jul 1984 / Reston / sC4.484. 3r.e. Paperback

Advertising / Norris, James Sanford / Jul 1980 / Reston / sM8.448. 2r.e. Cloth

Effective Communications and Advertising for Financial Institutions / Burns, Thomas J. / Apr 1986 / Reston / C4.314. Cloth

Mass Communications Dictionary: Reference Work of Common / Terminologies for Press, Print, Broadcast, Film, Advertising and / Communications Research / Greenwood Press, London / M8.xxvi,377. n.e.of 1961e. Cloth

How to Maximize Your Advertising Management / Johnson, Philip M. / Sep 1980 / CBI Pub. Co, US: Wiley / M8. Cloth

How to Become an Advertising Man / Young, James Webb / Dec 1982 / NTC Publishing Group, US / 23cm.96. n.e. Paperback

Essentials of Advertising Strategy / Schultz, Don E. / Sep 1989 / NTC Publishing Group, US / 25cm.144. 37ill. 2r.e. Paperback

Strategic Advertising Campaigns / Schultz, Don E. / Mar 1990 / NTC Publishing Group, US / 24cm.608. 3r.e. Cloth

Choosing an Advertising Agency / Weilbacher, William M. / Dec 1988 / Crain Books, US / 23cm.170. Paperback

Strategic Advertising Campaigns / Schultz, Don E. / Sep 1989 / NTC Publishing Group, US / 24cm.532. n.e.of 2r.e.W.P.Brown Cloth

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Strategy in Advertising : Matching Media and Messages to Markets and / Motivations / Bogart, Leo / Dec 1988 / NTC Publishing Group, US / 24cm.416. 2r.e.of "Strategy in Advertising" Cloth

Strategy in Advertising : Matching Media and Messages to Markets and / Motivations / Bogart, Leo / Feb 1992 / NTC Publishing Group, US / 23cm.420. n.e.of 2r.e. Paperback

Radio Advertising: The Authoritative Guide / Schulberg, Bob / Sep 1989 / NTC Publishing Group, US / 24cm.205. Cloth

Advertising Media Planning / Sissors, Jack Z. / Sep 1989 / NTC Publishing Group, US / 24cm.461. 3r.e.L.Bumba Cloth

How to Write a Successful Advertising Plan / Taylor, James W. / Sep 1989 / NTC Publishing Group, US / 28cm.176. 9ill.d. Paperback

How to Create and Deliver Winning Advertising Presentations / Moriarty, Sandra E. / Sep 1989 / NTC Publishing Group, US / 28cm.176. d. Paperback

Advertising and Marketing Checklists / Kaatz, Ronald B. / Sep 1989 / NTC Publishing Group, US / 28cm.192. Paperback

Advertising Copywriting / Burton, Philip Ward / Feb 1992 / NTC Publishing Group, US / 28cm.400. 6r.e. Cloth

How to Produce Creative Advertising : Proven Techniques and Computer / Applications / Keding, Ann / Feb 1992 / NTC Publishing Group, US / 28cm.192. Ill. Cloth

Advertising Media Planning / Sissors, Jack Z. / Nov 1993 / NTC Publishing Group, US / 24cm.486. 4r.e.L.Bumba Cloth

Careers in Advertising / Pattis, S.William / Apr 1992 / VGM, US / 24cm.160. Paperback

Issues in Advertising : The Economics of Persuasion / Jun 1987 / Amer. Enterprise Inst / M8.284. Paperback

Issues in Advertising : The Economics of Persuasion / Jun 1987 / Amer. Enterprise Inst / M8.284. Cloth

Regulation of Advertising by the Federal Trade Commission / Posner, Richard A. / Jun 1987 / Amer. Enterprise Inst / M8.40. Paperback

Industrial Concentration and Advertising Intensity / Ornstein, Stanley I. / Dec 1977 / Amer. Enterprise Inst / M8.85. Paperback

Advertising, Prices and Consumer Reaction : A Dynamic Analysis / Scheidell, J.M. / Jun 1987 / Amer. Enterprise Inst / M8.71. Paperback

Advertising Manager's Handbook / May 1975 / Dartnell Pub. Co / D8.1503. Ill. 11r.e. Cloth

Advertising Manager's Handbook / Jan 1977 / Dartnell Pub. Co / M8.1503. 466ill. 2r.e. Cloth

Integrated Advertising / Nelson, Carol / Jan 1993 / Dartnell Corpn, US / 26cm.213. Cloth

Careers in Marketing, Public Relations and Advertising / Taylor, Felicity / Jul 1983 / Kogan Page / sC8.96. 2r.e. Cloth

Careers in Marketing, Public Relations and Advertising / Taylor, Felicity / Jul 1983 / Kogan Page / sC8.96. 2r.e. Paperback

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Practical Methods of Measuring Advertising Effectiveness / Palshaw, John L. / Nov 1971 / Indust & Commercial Techniques / D4.86. Spiral

Guinness Book of Advertising / May 1998 / Guinness / 29cm.240. 300col.ill. Paperback

Book of Guinness Advertising / Sibley, Brian / Aug 1985 / Guinness / D4.224. 250ill.(200col.). Cloth

Financial Advertising Law / Newell, David etc. / Jan 1990 / Longman Professional / 24cm.992. loose-leaf

Advertising Awards / 1969 / Apr 1970 / Co-op. Union / M8.16. Paperboards

Making Up Our Minds : Study of Advertising / Nov 1968 / Co-op. Union / lC8.30. Paperback

Advertising: Guide for Co-operative Societies / Apr 1965 / Co-op. Union / D8.50. Ill. Cloth

Study of Advertising in the United Kingdom and West Germany / Bureau Europeen des Unions de Consommateurs / Feb 1975 / Consumers' Assn / D4.263. Ill. Paperback

One Off : Story of an Advertising Man / Johnson, T.E. / Mar 1969 / Educ. Explorers / D8.133. Ill. Cloth

Industrial Advertising and Publicity / Hart, Norman A. / Mar 1978 / Assoc. Business Programmes / D8.240. 27figs.22tabs. Cloth

Business of Advertising / Farbey, A.D. / Nov 1979 / Assoc. Business P / D8.192. Cloth

Persuaders Exposed : Advertising and Marketing - The Derivative Arts / Groot, Gerard J.De / Jun 1980 / Assoc. Business P / D8.143. Cloth

Practical Job Advertising / Ray, Maurice Edward / Mar 1971 / Inst. of Personnel Mgmt / sF4.67. Paperback

Recruitment Advertising: A Means of Communication / Ray, Michael L. / May 1980 / Inst. of Personnel Mgmt / M8.240. Paperback

Industrial Marketing and Advertising in Europe / 1970 / Inst. of Pract. in Advertising / D8. Paperback

Advertising and the Public / 1970 / Inst. of Pract. in Advertising / D8. Paperback

Advertising Conditions in Germany / Mar 1968 / Inst. of Pract. in Advertising / D8.16. Paperback

Computers in Advertising / Apr 1968 / Inst. of Pract. in Adv / D4.79. 17ch. Paperback

Advertising: Is This the Sort of Work an Honest Man Can Take Pride / in? / Corlett, T. / May 1968 / Inst. of Pract. in Advertising / D4. Paperboards

Fifty Years of Advertising - What Next? / O'Connor, James / Jan 1968 / Inst. of Pract. in Advertising / Imp8.28. Ill. Paperback

Advertising and the Buyer-seller Relationship / Watson, David Lowe / Jul 1968 / Inst. of Pract. in Advertising / D4.8.7ch. Paperback

Industrial Advertising / Markham, Vic / May 1968 / Inst. of Pract. in Advertising / D4.8. Paperback

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Research on Uses of Computers in IPA Advertising Agencies: Report / Sep 1973 / Inst. of Pract. in Advertising / D4.24. Paperback

Businessmen's Attitudes to Advertising / Full Report / Dec 1972 / Inst. of Pract. in Advertising / D8. Cloth

Businessmen's Attitudes to Advertising / Summary / Dec 1972 / Inst. of Pract. in Advertising / D8. Paperback

Influence and Techniques of Modern Advertising / Hobson, John / 1965 / Inst. of Pract. in Advertising / D8. Paperback

How to Budget for Industrial Advertising / 1971 / Inst. of Pract. in Advertising / D8. Cloth

Industrial Marketing and the Advertising Agency / 1971 / Inst. of Pract. in Advertising / D8. Paperback

Advertising Conditions in Belgium / 1971 / Inst. of Pract. in Advertising / D8. Paperback

Advertising Conditions in Greece / Dec 1972 / Inst. of Pract. in Advertising / D8. Paperback

Advertising Conditions in Italy / 1970 / Inst. of Pract. in Advertising / D8. Paperback

Advertising Conditions in the Netherlands / Dec 1972 / Inst. of Pract. in Advertising / D8. Paperback

Advertising Conditions in Sweden / 1970 / Inst. of Pract. in Advertising / D8. Paperback

Advertising Conditions in the United Kingdom / May 1973 / Inst. of Pract. in Advertising / D8.18. Paperback

Advertising Agency's Role in Developing International Markets / 1968 / Inst. of Pract. in Advertising / D8. Paperback

Hazards of Advertising in Europe / Dec 1972 / Inst. of Pract. in Advertising / D8. Paperback

Classified Advertising and the IPA Agency / 1971 / Inst. of Pract. in Advertising / D8. Paperback

Advertising Conditions in France / Mar 1974 / Inst. of Pract. in Advertising / D8.20. Paperback

Industrial Marketing and the Advertising Agency / Dec 1975 / Inst. of Pract. in Advertising / D8.16. 4r.e. Paperback

Is it Legal? : Guide to Labelling and Packaging / Painter, A.A. / Pt.1: Laws Affecting the Design and Content of Food, Medicines and / Pet Food Labels and Advertising / Jul 1983 / Inst. of Pract. in Advertising / D4.48. Cloth

Procedures for Advertising Agency Costing Systems / Arthur Andersen & Co / Dec 1979 / Inst. of Pract. in Advertising / D4.28. Cloth

Standards of Practice for Commissioning Advertising Illustration / Dec 1971 / Inst. of Pract. in Advertising / D8.28. Cloth

Multinational Advertising Bibliography / Dec 1980 / Inst. of Pract. in Advertising / D4.48. Paperback

Getting the Most Out of the Advertising Budget / Dec 1979 / Inst. of Pract. in Advertising / D8.24. Cloth

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Advertisers' Opinions of Advertisers and Advertising Agencies / Dec 1975 / Inst. of Pract. in Advertising / D4.18. Paperback

Corporate Advertising / Jun 1983 / Inst. of Pract. in Advertising / D4.56. Cloth

What Advertising Does / Dec 1978 / Inst. of Pract. in Advertising / D8.8. Paperback

Industrial Advertising and Marketing in Europe / Dec 1980 / Inst. of Pract. in Advertising / D8.48. r.e. Cloth

Advertising and Labelling Laws in the Common Market / Lawson, R.G. / Apr 1981 / Jordon & Sons / obD4.164. 2r.e. loose-leaf in binder

Advertising and Labelling Laws in the Common Market / Lawson, R.G. / Dec 1982 / Jordan & Sons / D4.282. 3r.e. loose-leaf in binder

Advertising and the Motor Car / Frostick, Michael / Oct 1970 / Lund Humphries / M4.160. 160ill.(80col.). Cloth

Advertising in Victorian England, 1837-1901 / Hindley, Diana / Oct 1972 / Wayland / D4.207. 110ill.(10col.). Cloth

Advertising: Annotated Bibliography / May 1972 / Nat. Bk. League / sF4.40. Paperback

Advertising British Cars of the Fifties / Stevenson, Heon / Oct 1991 / GT Foulis / 27cm.96. 84ill.(54col.). Cloth

Ogilvy on Advertising / Ogilvy, David / Aug 1983 / Orbis Pub / C4.244. 200ill.(48col.). Cloth

Image Makers : Secrets of Successful Advertising / Meyers, William / Apr 1985 / Orbis Pub / M8.288. Cloth

Ad : Inside View of Advertising / Barnes, Micky / May 1973 / Bachman & Turner / D8.256. Cloth

Advertising Management / Gilligan, Colin / Jun 1976 / P Allan / D8.224. 15ill. Cloth

Advertising Management / Gilligan, Colin / Jun 1976 / P Allan / D8.224. 15ill. Paperback

Finding Out About Advertising / Jan 1984 / Hobsons P / D4.48. Ill. Paperback

Advertising in Perspective / Apr 1987 / Hobsons Publishing / D4.44. Ill.(some col.).figs. Paperback

United Kingdom Advertising Agents / Jan 1977 / Data Research Gp / lD4. r.e. Spiral

United Kingdom Advertising Agents / Jan 1978 / Data Research Gp / lD4. r.e. Spiral

Advertising Agents in the United Kingdom / May 1979 / Data Research Gp / lD4. r.e. Paperboards

Working in Advertising / Careers & Occupational Information Centre / Oct 1987 / Careers & Occupational Info. Centre / D4.22. Ill. Paperback

Costs and Effects of Advertising / Bowey, Angela M. / Dec 1979 / MCB Pubns / Management Decision S / D4.53. Paperback

Codes of Advertising : Fetishism and the Political Economy of Meaning / in the Consumer Society / Jhally, Sut / Dec 1986 / F Pinter / D8.200. Cloth

Advertising / Jun 1980 / ICC Financial Surveys / D4.23. 17r.e. Paperback

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